015: Cristina Mazutis: Architectural Signage and Rebranding Red Elephant
On today’s episode of Architectette we welcome Cristina Mazutis. Cristina has a background in graphic design and is the business development manager for Red Elephant, a Texas-based company that focuses on the design and production of architectural signage.
We talk about:
Cristina’s upbringing in Colombia, her start in graphic design, and how her organizational and management skills helped her grow into her current role
Why Red Elephant focuses on architectural signage and how they approach partnerships with developers and architects
The unexpected start of the company- how founder Indu Sanka transitioned from working for Southwest Airlines to opening a signage company
Red Elephant's rebranding! We talk about the complexity of rebranding and how the company chose to change its name from FSGS to Red Elephant
We end by chatting about a few of Cristina’s favorite projects, like Pegasus Park, and all of the considerations that go into making sure a signage project is beautiful, functional, and code compliant
Links:
Red Elephant Website: https://www.fsgsgraphics.com/
Pegasus Park: https://www.fsgsgraphics.com/portfolio/pegasus-park/
Connect with Cristina on LinkedIn: https://www.linkedin.com/in/cristinamazutis/
Follow Cristina on Instagram: https://www.instagram.com/the_appreciation_of_beauty
Architectette Podcast Website: www.architectette.com
Connect with the pod on LinkedIn (https://www.linkedin.com/groups/12735000/), Instagram (@architectette), and TikTok (@architectette)
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Music by AlexGrohl from Pixabay.
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