046: Darla Powell: Social Media, Branding, and Content Marketing for Design Firms

November 4, 2024 Caitlin Brady

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On today’s episode of Architectette we talk with Darla Powell.

Darla is an award-winning interior designer, podcast host, social media speaker, and former police detective. But she is also the founder of Wingnut Social; a marketing firm that specializes in strategic planning, social media management, and SEO for interior designers.

We talk about:

- The ins and outs of Darla’s career progression from starting in law enforcement, transitioning to interior designer, and then becoming a social media marketing firm owner.

- We talk about using Instagram, Facebook, and LinkedIn as outreach tools and why content-driven marketing and consistent posting are cornerstones of every successful brand.

- We next discuss the organic founding of and rapid growth of Wingnut Social. Darla walks us through the experience of being her client and how her team works with each company to identify their unique style, voice, and goals to craft impactful, personalized branding.

- Finally, we discuss a few case studies where Wingnut Social’s advice has transformed a small interior design business into a viral phenomenon. We chat about the impact of Wingnut Social’s podcast- Designed by Wingnut Social, and the importance of infusing personality when speaking to online audiences.

Links:

Website: ⁠https://wingnutsocial.com⁠

Wingnut Social Instagram: ⁠https://www.instagram.com/wingnutsocial/⁠

Darla Powell Instagram: ⁠https://www.instagram.com/thedarlapowell/⁠

Youtube: ⁠https://www.youtube.com/@wingnutsocial⁠

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